ČEPOS - Česká potravinářská obchodní a.s.

1996

year ČEPOS – Česká potravinářská obchodní a.s. was founded

1996

year ČEPOS – Česká potravinářská obchodní a.s. was founded

250+

direct suppliers

250+

direct suppliers

7000+

wholesale customers

7000+

wholesale customers

300+

private-label products
Czech Price

300+

private-label products
Czech Price

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A strong partner for retail and foodservice

ČEPOS wholesalers are a stable supplier for independent retailers, retail chain stores, school cafeterias, social catering operations, government institutions, and charities.

Customer shopping in retail

From a purchasing alliance to a major nationwide food supplier for retail and foodservice

ČEPOS – Česká potravinářská obchodní a.s. was founded in 1996 as an umbrella organization to provide a unified platform for joint purchasing and joint marketing activities of local wholesalers affiliated within the ČEPOS alliance. Over the following years, the purchasing alliance evolved into a significant trading company supplying food products to independent retailers and chain customers across the Czech Republic. Through successful participation in public tenders, the company also supplies food products to government institutions and private companies with nationwide operations.

Since 1997, the company has operated its own franchise retail concept, BALA, through its subsidiary Maloobchodní síť BALA s.r.o., which currently brings together more than 1,600 franchisees.

In 2002, the company launched its own private-label product line, Czech Price, intended for both the retail and foodservice markets and currently comprising more than 300 products across food and non-food categories.

Since 2018, the company has provided its own IT technologies through its subsidiary Profikasa ICT s.r.o., designed for alliance wholesalers, retailers affiliated in MO networks, and independent retailers.

Since 2023, the company has also operated its own wholesale warehouse, RAPO BRNO s.r.o., and the local franchise system Maloobchodní síť RAPO s.r.o.

ČEPOS delivery vehicle

ČEPOS Group – facts

  • Nationwide logistics coverage with a guaranteed high standard of deliveries throughout the country.
  • Wide product assortment across groceries and beverages, chilled dairy and deli meats, bakery, non-food, and pet care.
  • Competitive pricing and retro bonuses enabling retailers to succeed in a highly competitive grocery retail environment.
  • Effective sales marketing support including promotional and flyer campaigns and competitions.
  • Attractive products in the Czech Price private-label line.
  • Proprietary IT technologies including POS systems, loyalty systems, and customer applications.
  • High customer service standards built on high frequency and reliable deliveries.
  • Transparent ownership structure enabling participation in tenders and deliveries to government institutions.
  • Nationwide customer deliveries executed under the company’s umbrella, with distribution handled by member wholesalers.

Our wholesalers

CZECH PRICE – quality without the markup

Czech Price is the private label of ČEPOS – Česká potravinářská obchodní a.s., launched in 2002. It currently includes more than 300 products across various categories intended for different sales formats and available throughout the network of alliance wholesalers. The Czech Price private-label concept is based on ensuring a high quality standard while maintaining a significant price gap compared to branded products, enabling retailers to achieve higher margins on Czech Price products.

View the Czech Price private-label product catalog
Moje Bala - Czech Price